guard book
English edit
Noun edit
guard book (plural guard books)
- (advertising) An advertising agency's internal archive of work done for a particular client.
- 1997, Judith Burg, A Guide to the Rowntree and Mackintosh Company Archives:
- Most of the advertising material surviving from Rowntree & Co. is in the form of guard books of cuttings and proofs of press and magazine advertising, and therefore most of the material pre c. 1950 is in black and white.