open rate

English

Noun

open rate (plural open rates)

1. (Internet marketing) A measure used by marketers as an indication of how many people "view" or "open" the electronic mail they send out.

   Coordinate term: click-through rate

   • 2011, John Arnold, E-Mail Marketing For Dummies‎^[1], John Wiley & Sons, →ISBN:

     You calculate your open rate by using your non-bounce rate instead of the total e-mails sent because your open rate indicates the strength of your e-mail's identity and content apart from the strength of your deliverability.

2. (marketing) A similar measure applied to conventional advertising mail.

Further reading

• open rate on Wikipedia.Wikipedia

Anagrams

• peronate, repeat on