English

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Etymology

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From post- +‎ marketing.

Adjective

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postmarketing (not comparable)

  1. (business) Subsequent to the release of a product on the market
    • 2007 June 12, “Misdirected Studies on Avandia”, in New York Times[1]:
      The clearest lesson is that the F.D.A. needs the power to demand adequate postmarketing studies and the resources to analyze the results.