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psyop (plural psyops)

  1. Psyops: a psychological operation, usually of a clandestine sort
    • 2009, January 15, “Cintra Wilson”, in All’s Fair in Beauty and War[1]:
      The psyop wing of Disney’s marketing department is now so hair-raisingly effective that we can only wonder what will become of little girls imprinted so deeply with such cultish brand devotion.