shwopping
English
editEtymology
editNoun
editshwopping (uncountable)
- (retail) The practice of taking old items to a shop to be donated or recycled, while also buying new items.
- 2013, Nick Coad, Paul Pritchard, Leading Sustainable Innovation:
- However, perhaps the most interesting thing about shwopping was the attempt to engage the consumer. This non-product campaign incorporated a highly innovative social media strategy alongside other forms of media and PR activity.