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street team




street team (plural street teams)

  1. (marketing) A marketing team that operates in less structured settings to promote a product or brand.
    • 2000, William Shaw, Westside: Young Men and Hip Hop in L.A.‎, page 35:
      Companies can check the effectiveness of a street team by watching sales in the team's neighborhood. The team that doesn't get results won't get work.
    • 2005, Donny Deutsch, Often Wrong, Never in Doubt: Unleash the Business Rebel Within‎, page 157:
      Urban brands are hiring what they call "street teams" to go into ethnic communities, where there is a vital market, and target the underprivileged.
    • 2008, Annie Zaleski, "Resolution No. '09", Riverfront Times, volume 33, number 1, January 1–7, 2009, page 37,
      Get a street team who can handle online promotion and flyering.


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