targetability

English

Etymology

target +‎ -ability

Noun

targetability (usually uncountable, plural targetabilities)

1. (marketing) The potential to be aimed at or customised for a specific market.
   • 2007 January 11, Louise Story, “Digital Billboard Up Ahead: New-Wave Sign or Hazard?”, in New York Times‎^[1]:

     Digital signs, Ms. Senese said, offer “immense creativity, flexibility and targetability for different demographics, which was really never an option for out-of-home advertising.”