unaided awareness

EnglishEdit

NounEdit

unaided awareness (uncountable)

  1. (advertising) In advertising research, recognition of a specific brand or product without being prompted with possible names.
    Since the company was new and had only started advertising two weeks before the research began, it was not surprising to see low unaided awareness of the brand.

See alsoEdit

Last modified on 18 June 2013, at 16:49