unaided awareness

English

Noun

unaided awareness (uncountable)

1. (advertising) In advertising research, recognition of a specific brand or product without being prompted with possible names.

   Since the company was new and had only started advertising two weeks before the research began, it was not surprising to see low unaided awareness of the brand.

See also

• aided awareness
• advertising
• advertising tracking
• copy testing
• global advertising