From Middle English brand, from Old English brand (“fire; flame; burning; torch; sword”), from Proto-Germanic *brandaz (“flame; flaming; fire-brand; torch; sword”), from Proto-Indo-European *bʰrenu- (“to bubble forth; brew; spew forth; burn”). Cognate with Scots brand, West Frisian brân (“fire”), Dutch brand, German Brand, Swedish brand (“blaze, fire”), Icelandic brandur, French brand (< Germanic).
brand (plural brands)
- (archaic or poetic) A piece of wood red-hot, or still burning, from the fire.
- Snatching a live brand from a wigwam, Mason threw it on a matted roof.
- (archaic) A sword.
- A mark of ownership made by burning, e.g. on cattle, or to classify the contents of a cask.
- A branding iron.
- A name, symbol, logo, or other item used to distinguish a product or service, or its provider.
1999, Bernd Schmitt, Experiential marketing, page 39:
- The Amtrak brand revitalization approach represents one of the most ambitious, comprehensive, and systematic experiential marketing approaches I have ever seen.
2000, Duane E. Knapp, The Brandmindset, page 67:
- In this way, every Citibanker becomes a brand manager and an ambassador of the Citibank brand. ... Indeed, the Citibank brand will "never sleep"
2010, Gayle Soucek, Marshall Field's: The Store That Helped Build Chicago, page 136:
- Mr. Lundgren claimed that Federated had conducted a focus group and the analysis showed that most people were either indifferent to the name change or preferred the Macy's brand.
- A specific product, service, or provider so distinguished.
- Some brands of breakfast cereal contain a lot of sugar.
- Any specific type or variety of something; a distinct style, manner.
- I didn't appreciate his particular brand of flattery.
- New Orleans brand sausage
2013 July 20, “The attack of the MOOCs”, in The Economist, volume 408, number 8845:
- Since the launch early last year of […] two Silicon Valley start-ups offering free education through MOOCs, massive open online courses, the ivory towers of academia have been shaken to their foundations. University brands built in some cases over centuries have been forced to contemplate the possibility that information technology will rapidly make their existing business model obsolete.
2014 November 17, Roger Cohen, “The horror! The horror! The trauma of ISIS [print version: International New York Times, 18 November 2014, p. 9]”, in The New York Times:
- [O]ne minute this "Jihadi John" was struggling to get by, and get accepted, in drizzly England, unemployed with a mortgage to pay and a chip on his shoulder, and the next he stands in brilliant Levantine sunlight, where everything is clear and etched, at the vanguard of some Sunni Risorgimento intent on subjecting the world to its murderous brand of Wahhabi Islam.
- The reputation among some population of an organization, of the products sold under a particular brand name, or of a person.
- The company still has to do more to build the brand.
- Any minute fungus producing a burnt appearance in plants.
- (distinguishing name, symbol or logo): trademark, logo, brand name, marque, tradename, proprietary name
- (reputation): repute, name, good name
- The translations below need to be checked and inserted above into the appropriate translation tables, removing any numbers. Numbers do not necessarily match those in definitions. See instructions at Help:How to check translations.
- (transitive) To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
- When they caught him, he was branded and then locked up.
- (transitive) To mark (especially cattle) with a brand as proof of ownership.
- The ranch hands had to brand every new calf by lunchtime.
- (transitive) To make an indelible impression on the memory or senses.
- Her face is branded upon my memory.
- (transitive) To stigmatize, label (someone).
- He was branded a fool by everyone that heard his story.
- 1908, W[illiam] B[lair] M[orton] Ferguson, Zollenstein, New York, N.Y.: D. Appleton & Company, OCLC 29686887 , chapter II:
- I had never defrauded a man of a farthing, nor called him knave behind his back. But now the last rag that covered my nakedness had been torn from me. I was branded a blackleg, card-sharper, and murderer.
2011 October 23, Phil McNulty, “Man Utd 1-6 Man City”, in BBC Sport:
- As Ferguson strode briskly towards the Stretford End at the final whistle, he will have been reflecting on the extent of the challenge now facing him from the club he once branded "noisy neighbours".
- (transitive, marketing) To associate a product or service with a trademark or other name and related images.
- They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.
brand (not comparable)
- (advertising) Associated with a particular product, service, or company.
- That computer company has brand recognition.
- Have we settled on our brand name?
- fire (such as a house fire)
From Middle French brand, from Old French brant, from Frankish *brand, *brant (“firebrand, flaming sword”), from Proto-Germanic *brandaz (“firebrand, torch, sword”), from Proto-Indo-European *bʰrenu- (“to burn”). Cognate with Old High German brant (“fire, firebrand, burning iron”), Old English brand (“fire, flame, brand, torch, sword, weapon”), Old Norse brandr (“fire, firebrand, sword”). More at English brand.
brand m (plural brands)
- “brand” in le Trésor de la langue française informatisé (The Digitized Treasury of the French Language).
- fire (occurrence of fire in a certain place)
- Danish: brand