win over



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win over (third-person singular simple present wins over, present participle winning over, simple past and past participle won over)

  1. (transitive, idiomatic) To persuade someone, gain someone's support, or make someone understand the truth or validity of something.
    If the truth doesn't win him over, perhaps charm will.
    • 2012 April 22, Sam Sheringham, “Liverpool 0-1 West Brom”, in BBC Sport[1]:
      Despite his ill-fated spell at Anfield, he received a warm reception from the same Liverpool fans he struggled to win over before being sacked midway through last season.
    • 2021 July 14, Anthony Lambert, “Grand designs on superior interiors”, in RAIL, number 935, page 49:
      For trains to play a major role in reducing carbon and other pollutants through modal shift, the railway will have to do more to win over the growing proportion of non-captive passengers who will have the choice of whether or not to use rail over other modes.