Japanese edit

Kanji in this term
しょう
Grade: S
どう
Grade: 3
か > が
Grade: 2

Etymology edit

衝動 (impulse) +‎ 買い (buying). The kai changes to gai as an instance of rendaku (連濁).

Pronunciation edit

Noun edit

(しょう)(どう)() (shōdōgai

  1. impulse buying
  2. impulse purchase, impulse buy
    衝動買(しょうどうが)する(ひと)
    shōdōgai o suru hito
    an impulse buyer

Verb edit

(しょう)(どう)()する (shōdōgai surutransitive suru (stem (しょう)(どう)() (shōdōgai shi), past (しょう)(どう)()した (shōdōgai shita))

  1. to make an impulse purchase

Conjugation edit

References edit

  1. ^ Matsumura, Akira, editor (2006), 大辞林 (in Japanese), Third edition, Tōkyō: Sanseidō, →ISBN