Chinese

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to love; affection; to be fond of
to love; affection; to be fond of; to like
 
exist; deposit; store
exist; deposit; store; keep; survive
 
not; no
exist; deposit; store
exist; deposit; store; keep; survive
 
trad. (愛存不存)
simp. (爱存不存)
Literally: “Deposit (the money) if you like to and not if you don't.”

Etymology

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The first character is nearly homophonic to the English pronunciation of the letter "I", and the pinyin initials of the last three characters are "CBC". Their combination is "ICBC", which is the initial abbreviation of "Industrial and Commercial Bank of China", which is written as "中國工商銀行" in Chinese.

The phrase literally means "Deposit (the money) if you like to and not if you don't.", so this phrase is coined in consideration of showing the function of a bank, which ICBC itself is.

Pronunciation

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Phrase

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愛存不存

  1. (Internet slang) ICBC; Industrial and Commercial Bank of China