Chinese

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wealth; riches; asset
secret code; password; passcode
 
trad. (財富密碼) 財富 密碼
simp. (财富密码) 财富 密码
Literally: “fortune code”.

Etymology

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First used for describing the content of the videos uploaded by Vladislav Kokolevsky (also known as 伏拉夫, Fú Lāfū), who is a Russian Douyin uploader living in China and is criticized for blindly praising the country to acquire views.

Pronunciation

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Noun

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財富密碼

  1. (slang, neologism) the posting of deceptive videos to raise one's Internet following