demarketing

See also: démarketing

English

Etymology

From de- +‎ marketing.

Noun

demarketing (uncountable)

1. Marketing where the goal is reducing the demand for goods or services.

   The "just say no" advertising campaign was mostly ineffective demarketing of illegal drugs.

Synonyms

• negative advertising

Translations

negative advertising

• French: démarketing (fr) m

Verb

demarketing

1. present participle and gerund of demarket