khuyến mại

Vietnamese

Etymology

Sino-Vietnamese word from 勸 (“to encourage”) and 賣 (“selling”).

Pronunciation

• (Hà Nội) IPA^(key): [xwiən˧˦ maːj˧˨ʔ]
• (Huế) IPA^(key): [kʰwiəŋ˦˧˥ maːj˨˩ʔ] ~ [xwiəŋ˦˧˥ maːj˨˩ʔ]
• (Saigon) IPA^(key): [kʰwiəŋ˦˥ maːj˨˩˨] ~ [xwiəŋ˦˥ maːj˨˩˨]

Verb

khuyến mại

1. to promote the sales of products (by using discounts, vouchers, etc.); to advertise commercially

Usage notes

This is subtly different from, but often confused with khuyến mãi (“to encourage buying”).