nonprestige

English

Etymology

non- +‎ prestige

Adjective

nonprestige (not comparable)

1. Not having or conveying high prestige; of unremarkable reputation.
   • 1993, David A. Aaker, Alexander L. Biel, Brand equity & advertising: advertising's role in building strong brands:

     Many nonprestige brands like Windex and Jell-O actually outperformed these venerable names.