ploughman's lunch

English

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A ploughman's lunch

Etymology

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Originally devised by a marketing executive of the Dairy Council in a 1960-61 advertising campaign to sell English cheese and beer.

Noun

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ploughman's lunch (plural ploughman's lunches or ploughmen's lunches)

  1. (British) A light meal of bread, cheese, and pickled onions (or cucumbers), etc., especially one served in a pub at lunchtime.
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