premiumization

EnglishEdit

EtymologyEdit

premium +‎ -ization

NounEdit

premiumization ‎(uncountable)

  1. (marketing) The move towards more expensive premium products.
    • 2009 March 8, Andrew Martin, “Reaching for the Bottom Shelf”[1], New York Times:
      “The pace of premiumization has slowed,” he said.