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premiumization
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English
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Etymology
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premium
+
-ization
Noun
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premiumization
(
uncountable
)
(
marketing
)
The move towards more expensive
premium
products.
2009
March 8, Andrew Martin, “Reaching for the Bottom Shelf”, in
New York Times
[1]
:
“The pace of
premiumization
has slowed,” he said.
Categories
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English terms suffixed with -ization
English lemmas
English nouns
English uncountable nouns
en:Marketing
English terms with quotations