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social networking (uncountable)

  1. The interaction between a group of people who share a common interest.
  2. Using social contacts to network.
  3. (Internet, business) The use of Internet communities to network and communicate using shared interests, related skills, or geographical location between consumers and businesses.
  4. (Internet) A web interface that allows users to post messages and interact. Groups and relationships of complete strangers may be formed by various means such as interests, mutual friends or common activities.