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Etymology

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From soft +‎ -maxx.

Pronunciation

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Verb

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softmaxx (third-person singular simple present softmaxxes, present participle softmaxxing, simple past and past participle softmaxxed)

  1. (transitive, intransitive, incel slang) To act to improve one's physical appearance using a body care routine or other simple method; to engage in light looksmaxxing.
    Antonym: hardmaxx
    • 2024 January 31, “‘Looksmaxxing’ is the disturbing TikTok trend turning young men into incels”, in The Conversation[1]:
      It begins with “softmaxxing”. This includes basic hygiene such as teeth brushing and whitening, removal of face and body hair, and “mewing” (tongue exercises that supposedly help tone facial muscles).