taarof

English

Alternative forms

• ta'arof, tarof

Etymology

From Iranian Persian تعارف (ta'ârof), from Classical Persian تعارف (ta'āruf).

Noun

taarof (uncountable)

1. The intricate Persian system of etiquette and good manners, emphasising extreme deference, humility, and respect, especially in politely declining to do something (quote a price on something one is selling, eat more food, etc) so that another person can talk one into it.
2. A cultural communication style of indirect competitive flattery, generally of Middle Eastern origin.