trailerization

English

Alternative forms

• trailerisation

Etymology

From trailer +‎ -ization.

Noun

trailerization (countable and uncountable, plural trailerizations)

1. (music)The act of trailerizing (adapting a piece of music for use in the trailer of a film or television show).
   • 2023 January 6, Eric Ducker, “Movie Trailers Keep Tweaking Well-Known Songs. The Tactic Is Working.”, in The New York Times‎^[1]:

     Composers are increasingly in demand for trailerization — reworking existing tracks by artists including Kate Bush, Nirvana and Kendrick Lamar to maximize their impact in film and TV previews. […] Many high profile trailerizations are applied to songs that are decades old: Remixes and overlays allow the trailers to tap into the nostalgia evoked by the original.