wokewash

English

Etymology

From woke (“aware of social-justice issues”) +‎ -wash.

Verb

wokewash (third-person singular simple present wokewashes, present participle wokewashing, simple past and past participle wokewashed)

1. (intransitive, derogatory) To use social justice issues as part of a marketing campaign.

Related terms

• wokewashing