Chinese

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Luoyang, an ancient capital paper expensive
trad. (洛陽紙貴) 洛陽
simp. (洛阳纸贵) 洛阳
Literally: “to push up the paper price in Luoyang”.
 
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Etymology

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From the Western Jin poet Zuo Si's work Rhapsodies on the Three Capitals, which was extremely popular that people were making copies of it, causing a shortage in paper and pushing up its price in Luoyang.

Pronunciation

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Idiom

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洛陽紙貴

  1. (of a literary work, e.g. a new book) to be all the rage for a time; to be immensely popular