A/B testing

English

Noun

Examples
A test might involve different users being presented with either version A or version B of a web page to see whether the difference affects their purchasing behaviour.

A/B testing (uncountable)

1. (marketing, software, testing) The use of a randomized experiment with two variants (termed A and B) which differ in a single particular.

   Synonym: bucket testing

   Hypernyms: testing, split testing

Anagrams

• abettings