blogola

English

Etymology

blog +‎ -ola

Pronunciation

• Rhymes: -əʊlə

Noun

blogola (uncountable)

1. (Internet) A form of payola in which a blogger is given money or other inducements to write favourably about a product or service.
   • 2009, Nico Carpentier, Benjamin De Cleen, Participation and Media Production: Critical Reflections on Content Creation, page 33:

     An element more problematic […] in the move of corporate communications and practices online is the sometimes masked nature of such initiatives, for example through blogola and flogs.

Anagrams

• goo ball