Last modified on 18 June 2013, at 01:20

bury the lead


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bury the lead

  1. (idiomatic) (news writing style) To begin a story with details of secondary importance to the reader while postponing more essential points or facts.
    • 1977, "Don't bury the lead. This is similar to backing into the lead, except that the major element has been buried several paragraphs down"[1]
    • 2004, "Don't bury the lead in the body of your story. As a TV news viewer, I'm poised to change the channel"[2]


  1. ^ William Metz, Newswriting: From Lead to "30" (ISBN 0136175147), p. 61
  2. ^ Steve Garagiola, TV News: Writing and Surviving (ISBN 0595302041), p. 20