bury the lede

EnglishEdit

Alternative formsEdit

VerbEdit

bury the lede

  1. (idiomatic, US, journalism) To begin a story with details of secondary importance to the reader while postponing more essential points or facts.
    The news account started by recounting details of the candidate's appearance and buried the lede by not mentioning his new call for tax reform until the 19th paragraph.

[1]Merriam-Webster Bury The Lede Versus Lead

  1. ^ Needless to say, don't want to bury the lead, but I think there could be a second day of down for Apple (AAPL) -- said so myself in a video I did with Jack Mohr (see above) -- but if you don't own any, by all means don't let me stop you from buying some. Jim Cramer, TheStreet.com, 26 Oct. 2016