khai trương

Vietnamese

Etymology

Sino-Vietnamese word from 開張 (“grand opening”).

Pronunciation

• (Hà Nội) IPA^(key): [xaːj˧˧ t͡ɕɨəŋ˧˧]
• (Huế) IPA^(key): [kʰaːj˧˧ ʈɨəŋ˧˧] ~ [xaːj˧˧ ʈɨəŋ˧˧]
• (Saigon) IPA^(key): [kʰaːj˧˧ ʈɨəŋ˧˧] ~ [xaːj˧˧ ʈɨəŋ˧˧]

Noun

khai trương

1. "grand opening"; great start; new beginning

Usage notes

The phrase is often found on signage in Vietnamese stores, restaurants, or other establishments.