phygital
English
editEtymology
editPronunciation
editNoun
editphygital (uncountable)
- (neologism, marketing) A sales method that integrates a physical point of sale and digital tools.
Translations
editAdjective
editphygital (not comparable) (neologism)
- (marketing) Relating to this sales method.
- 2019, Wided Batat, Digital Luxury: Transforming Brands and Consumer Experiences, SAGE, →ISBN, unnumbered page:
- The experiential value is, therefore, a major component of luxury consumption in a phygital environment.
- Both physical and digital at the same time.