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sonic branding



sonic branding (uncountable)

  1. Sonic Branding /ˌsɑː.nɪk ˈbræn.dɪŋ/ is the use of special sound to trigger vivid memories, to identify and advertise brand, so that when you hear the sound, you think of the brand.

With development of media and the evolution of our audio-visual technology people are constantly bombarded with audio from all directions every day which means it's becoming more difficult to be heard as if you take a coincidence.

It's well known fact that sound is a strong memory retention, because it heightens the brain's ability to recall information.

For example sometimes you can tell what an object is just by the sound mix and by using only a few sounds it's possible for you to hear what time of day it is, and hearing specific music we might create an alarming situation or put you in an entertaining place. Sounds can also take us two different locations all over the world, certain sounds can even make it seem as if you're dreaming or tell you to wake up.

Brands can take advantage of the sanctuary in the brain by using their own sound as part of their corporate communications, some brands already used the power of a sound logo, some even use a complete song to base their logo on.

[1] What is Sonic Branding? definition and meaning

[2] Sonic Branding Blog