branding

English

Pronunciation

• (UK, US) IPA^(key): /ˈbrændɪŋ/

• Audio (Southern England):

  (file)

Noun

branding (countable and uncountable, plural brandings)

2. The process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living animal or person (usually a livestock animal).
   • 1922, Maneckji Nusservanji Dhalla, Zoroastrian Civilization‎^[1], page 115:

     Punishment for theft was inflicted, either by fine, imprisonment, or hard labour, or by branding.

   • 2008 May 18, Mitch Keller, “Ink-Stained and Loving It”, in New York Times‎^[2]:

     Tattoos, in particular, are not the radical brandings, the bold violations of flesh and propriety, they once were.

4. The promotion of a commercial brand of product or service in order to give it greater public awareness.

   Near-synonyms: marketing, promotion

6. The trade dress thus presented (trademarks, wordmarks, colorways, liveries, and so on).

   Near-synonym: labeling

   They are contractually obligated to remove all of our branding from the merchandise if they sell it to anyone else. That means they have to cut open the packages and then either sell the kitchenware in bulk or repackage it.

Derived terms

• antibranding
• co-branding
• multibranding
• self-branding
• single-minded branding moment
• sonic branding

Verb

branding

1. present participle and gerund of brand

See also

• branding iron
• branding moment

Afrikaans

Etymology

From Dutch branding.

Pronunciation

• Audio:

  (file)

Noun

branding (uncountable)

1. breakers, surf

Dutch

Etymology

From branden (“burn”) +‎ -ing, compare aestus, which means both fire and tide.

Pronunciation

• IPA^(key): /ˈbrɑn.dɪŋ/

• Audio:

  (file)

• Hyphenation: bran‧ding

Noun

branding f (plural brandingen, diminutive brandinkje n)

1. breakers (foaming waves), surf

Derived terms

• brandingloper

Descendants

• Afrikaans: branding
• → German: Brandung
• → Sranan Tongo: plana, prana

Spanish

Etymology

Unadapted borrowing from English branding.

Pronunciation

• IPA^(key): /ˈbɾandin/ [ˈbɾãn̪.d̪ĩn]
• Rhymes: -andin
• Syllabification: bran‧ding

Noun

branding m (plural brandings)

1. (marketing) branding