sticky +‎ -ness


stickiness (usually uncountable, plural stickinesses)

  1. The property of sticking or adhering; adhesion.
    • 2014 December 23, Olivia Judson, “The hemiparasite season [print version: Under the hemiparasite, International New York Times, 24–25 December 2014, page 7]”, in The New York Times[1], archived from the original on 23 December 2014:
      [] The flesh [of the mistletoe berry] is sticky, and forms strings and ribbons between my thumb and forefinger. For the mistletoe, this viscous goop – and by the way, viscous comes to English from viscum – is crucial. The stickiness means that, after eating the berries, birds often regurgitate the seeds and then wipe their bills on twigs – leading to the seeds' getting glued to the tree, where they can germinate and begin the cycle anew.
  2. Warmth and humidity, as on a muggy day.
  3. (economics): Of prices or wages: the tendency to stay the same despite changes in the economy.
  4. (marketing, interface design) The presence of unique attributes that make a product indisposable and valuable to its owner.
    The stickiness of a cellphone might be measured by its ability to tell correct time, locate its user, and allow its user to remain connected regardless of location.
  5. (advertising) A research measure that captures the extent to which viewers wish to spend more time looking at or reading a print advertisement.
    The low stickiness rating helped explain why our ad’s brand linkage rating was so low: people were turned off by the blurriness of the main photo.
  6. (psychology) An overemotional attachment to others; clinging in interpersonal relations; difficulty with ending conversations.


See alsoEdit