advertisement

English

A Coca-Cola advertisement from the 1890s

Alternative forms

• advertizement

Etymology

From Middle French advertissement (“statement calling attention”), compare French avertissement (“warning”). See advertise. Equivalent to advertise +‎ -ment.

Pronunciation

• (Received Pronunciation) IPA^(key): /ədˈvɜːtɪsmənt/, (occasionally) /ˈædvəˌtaɪzmənt/
• (General American) IPA^(key): /ˈædvɚˌtaɪzmənt/, (less often) /ədˈvɝtɪzmənt/

  • Audio (US):

    (file)

• (New Zealand) IPA^(key): /ˌædvəˈtʌɪzmənt/, /ədˈvɜːtɪsmənt/

  • Audio:

    (file)

• (Singapore) IPA^(key): /ˈædvəˌtɪzmənt/
• (Philippines) IPA^(key): /ʔɐd.vəɹˈtaɪs.mɛnt/, /ʔɐdˈvəɹ.tis.mɛnt/
• Hyphenation: ad‧ver‧tise‧ment

Noun

advertisement (countable and uncountable, plural advertisements)

1. (marketing) A commercial solicitation designed to sell some commodity, service or similar.

   Companies try to sell their products using advertisements in form of placards, television spots and print publications.

2. A public notice.

   The city council placed an advertisement in the local newspaper to inform its residents of the forthcoming roadworks.

3. A recommendation of a particular product, service or person.

   The good manners and intelligence of the students are an advertisement for the school.

4. (obsolete) Notoriety.
5. (card games) In gin rummy, the discarding of a card of one's preferred suit so as to mislead the opponent into thinking you do not want it.
   • 1947, On Gin Rummy: An All-American Roundup, page 121:

     The safest time to answer a possible advertisement is when you have no indication as to what suit your opponent wants. Then even if he has advertised, the odds are that your answer is not the card he is looking for.

Synonyms

• (commercial solicitation): ad, advert

Hyponyms

• commercial
• infomercial

Derived terms

• ad
• advergame
• advermation
• advert
• advertainment
• adverticle
• advertique
• advertorial
• classified advertisement
• infotisement
• malvertisement
• oddvertisement
• personal advertisement
• pop-up advertisement
• preadvertisement
• spamvertisement
• spamvertizement
• subvertisement
• surreptitious advertisement

 

Related terms

• advertising
• adware

Translations

commercial solicitation

• Albanian: publicitet (sq) m, reklamë (sq) f, njoftim (sq) m
• Arabic: إِيذَان m (ʔīḏān), إِعْلَان m (ʔiʕlān), إِشْهَار m (ʔišhār), دِعَايَة f (diʕāya)

  South Levantine Arabic: دِعَايَة f (diʕāye), إِعْلَان m (ʔiʕlān)

• Armenian: գովազդ (hy) (govazd), ռեկլամ (hy) (ṙeklam) (colloquial)
• Asturian: anunciu m
• Azerbaijani: reklam (az), elan (az)
• Bashkir: реклама (reklama), иғлан (iğlan)
• Basque: iragarki
• Belarusian: рэкла́ма f (rekláma), аб'я́ва f (abʺjáva), ано́нс m (anóns), абвяшчэ́нне n (abvjaščénnje), аб'яўле́нне n (abʺjaŭljénnje)
• Bengali: বিজ্ঞাপন (bn) (bijnapon), ইস্তাহার (istahar), এলান (bn) (elan)
• Breton: bruderezh (br) m
• Bulgarian: рекла́ма (bg) f (rekláma), рекла́мна обя́ва f (reklámna objáva), ано́нс (bg) m (anóns)
• Burmese: ကြော်ငြာစာ (my) (krau-ngraca), ကြော်ငြာ (my) (krau-ngra)
• Catalan: anunci (ca) m
• Chinese:

  Cantonese: 廣告／广告 (gwong² gou³), 告白 (gou³ baak⁶)

  Hokkien: 廣告／广告 (zh-min-nan) (kóng-kò)

  Mandarin: 廣告／广告 (zh) (guǎnggào)

• Cornish: argemmyn m
• Czech: reklama (cs) f, inzerát (cs) m
• Danish: reklame (da) c, annonce (da) c
• Dutch: reclame (nl) f or m, advertentie (nl) f
• Erzya: рамавтомапель (ramavtomapeľ), рамавтома (ramavtoma)
• Esperanto: reklamo
• Estonian: reklaam, propaganda (et), kuulutus
• Finnish: mainos (fi), mainostus (fi)
• French: publicité (fr) f, pub (fr) f, annonce (fr) f, réclame (fr) f
• Galician: anuncio m
• Georgian: რეკლამა (reḳlama), განცხადება (gancxadeba)
• German: Anzeige (de) f, Werbung (de) f, Annonce (de) f, Reklameanzeige f, Reklame (de) f, Inserat (de) n
• Greek: διαφήμιση (el) f (diafímisi)

  Ancient: προγραφή f (prographḗ)

• Gullah: abbuhtizemu’t
• Hebrew: פִּרְסוֹמֶת (he) f (pirsómet)
• Hindi: इश्तहार (hi) m (iśtahār), विज्ञापन (hi) m (vijñāpan), एलान (hi) m (elān)
• Hungarian: hirdetés (hu), reklám (hu)
• Icelandic: auglýsing (is) f
• Indonesian: iklan (id), reklame (id)
• Interlingua: annuncio, publicitate, reclamo, propaganda
• Italian: pubblicità (it) f, annuncio (it) m, reclame f
• Japanese: 広告 (ja) (こうこく, kōkoku), ＣＭ (シーエム, shī-emu)
• Kazakh: жарнама (kk) (jarnama)
• Khmer: ឃោសនា (km) (khoosaʼnaa), ការផ្សាយពាណិជ្ជកម្ម (kaa phsaay piənɨccĕəʼkam), ការផ្សាយ (kaa phsaay), ដំណឹងពាណិជ្ជកម្ម (dɑmnəng piənɨccĕəʼkam) (on radio or TV)
• Korean: 광고(廣告) (ko) (gwanggo)
• Kurdish:

  Northern Kurdish: reklam (ku), îlan (ku)

• Kyrgyz: жарнама (ky) (jarnama), реклама (ky) (reklama)
• Lao: ການໂຄສະນາ (lo) (kān khō sa nā), ໂຄສະນາ (khō sa nā)
• Latin: prescriptio f
• Latvian: reklāma f, sludinājums m
• Lithuanian: reklama f, skelbimas m
• Macedonian: рекла́ма f (rekláma)
• Malay: iklan (ms)
• Malayalam: പരസ്യം (ml) (parasyaṁ)
• Maltese: riklam, pubbliċità, tgħarif kummerċjali
• Maori: whakatairanga, pānui
• Mongolian:

  Cyrillic: зар сурталчилгаа (mn) (zar surtalčilgaa), реклам (mn) (reklam)

• Navajo: óʼoolkąąh
• Nepali: विज्ञापन (ne) (vigyāpan)
• Norwegian:

  Bokmål: reklame m, annonse m

• Occitan: anóncia (oc) f
• Pashto: اشتهار (ps) m (eštehãr), اعلان (ps) m (e'lān), انانس m (anāns)
• Persian: تبلیغ (fa) (tabliğ), آنونس (fa) (ânons), اعلان (fa) (e'lân)
• Polish: reklama (pl) f, ogłoszenie (pl) n, anons (pl) m, inserat (pl) m
• Portuguese: anúncio (pt) m, publicidade (pt) f, reclame (pt) m, propaganda (pt) f
• Romanian: anunț (ro) n, publicitate (ro) f, reclamă (ro) f
• Romansch: reclamă f, publicitad f
• Russian: рекла́ма (ru) f (rekláma), объявле́ние (ru) n (obʺjavlénije), ано́нс (ru) m (anóns), заявле́ние (ru) n (zajavlénije)
• Scottish Gaelic: sanas-reic m
• Serbo-Croatian:

  Cyrillic: рекла́ма f, о̏гла̄с m, објавље́ње n, извештење n

  Roman: rekláma (sh) f, ȍglās (sh) m, objavljénje (sh) n, izveštenje n

• Slovak: reklama f, inzerát m
• Slovene: oglas (sl) m, reklama f
• Spanish: anuncio (es) m, publicidad (es) f, reclamo (es) m, aviso (es) m, aviso publicitario m, anuncio publicitario m
• Swedish: annons (sv) c, annonsering (sv) c, reklam (sv) c
• Tagalog: pamadya, patalastas, adbertisment
• Tajik: реклама (reklama), таблиғ (tabliġ), таблиғот (tabliġot), иълон (iʾlon)
• Tamil: விளம்பரம் (ta) (viḷamparam)
• Tatar: реклама (reklama), игълан (tt) (iğlan)
• Telugu: వ్యాపార ప్రకటన (vyāpāra prakaṭana)
• Thai: การโฆษณา (th) (gaan-kôot-sà-naa), โฆษณา (th) (kôot-sà-naa)
• Turkish: reklam (tr), ilan (tr), duyuru (tr)
• Turkmen: reklama, bildiriş (tk)
• Ukrainian: рекла́ма (uk) f (rekláma), оголо́шення (uk) n (oholóšennja), ано́нс (uk) m (anóns), зая́ва f (zajáva)
• Urdu: اِشْتِہار m (iśtihār), اِعْلان (i'lān)
• Uyghur: ئېلان (ëlan)
• Uzbek: reklama (uz), eʻlon
• Vietnamese: quảng cáo (vi) (廣告 (vi))
• Volapük: noted (vo), reklam (vo), nunam (vo)
• Võro: reklaam
• Welsh: hysbyseb (cy) f
• West Frisian: advertinsje, oankundiging
• Yiddish: רעקלאַמע f (reklame)

public notice

• Belarusian: аб'я́ва f (abʺjáva)
• Bulgarian: обявле́ние (bg) n (objavlénie), обя́ва (bg) f (objáva)
• Dutch: aankondiging (nl) f
• Finnish: ilmoitus (fi)
• French: avis (fr) m, annonce (fr) f
• Georgian: განცხადება (gancxadeba), ანონსი (anonsi), უწყება (uc̣q̇eba)
• German: Anzeige (de) f, Bekanntmachung (de) f
• Greek: διαφήμιση (el) f (diafímisi), αγγελία (el) f (angelía)

  Ancient: προγραφή f (prographḗ)

• Hebrew: מוֹדָעָה (he) f (moda'a)
• Hungarian: közlemény (hu), értesítés (hu), hirdetmény (hu)
• Italian: annuncio (it) m
• Kurdish:

  Central Kurdish: بۆزانین (bozanîn)

• Kyrgyz: жарыя (ky) (jarıya)
• Latvian: sludinājums m
• Macedonian: о́глас m (óglas)
• Malayalam: വിജ്ഞാപനം (ml) (vijñāpanaṁ)
• Maori: pānui, whakaaturanga
• Norwegian:

  Bokmål: annonse m

  Nynorsk: annonse m

• Occitan: anóncia (oc) f
• Polish: ogłoszenie (pl) n, anons (pl) m inan
• Portuguese: edital (pt) m
• Romanian: anunț (ro) n (public)
• Russian: объявле́ние (ru) n (obʺjavlénije), ано́нс (ru) m (anóns), извеще́ние (ru) n (izveščénije)
• Ukrainian: оголо́шення (uk) n (oholóšennja)

The translations below need to be checked and inserted above into the appropriate translation tables. See instructions at Wiktionary:Entry layout § Translations.

Translations to be checked

• Volapük: ^{(please verify)} noted (vo)