ultra-fast fashion

English

Etymology

ultra-fast +‎ fashion or ultra- +‎ fast fashion

Noun

ultra-fast fashion (uncountable)

1. Fast fashion with an online-only retail and marketing model and very short product cycles directly driven by consumer demand.
   • 2021 February 6, Rachel Monroe, “Ultra-fast Fashion Is Eating the World”, in The Atlantic‎^[1]:

     But the rise of ultra-fast fashion marks a major shift in the retail world. Two decades ago, the first fast-fashion companies redrew the lines of a staid industry. Now their faster, cheaper successors are upending it.

   • 2021, Nikolay Anguelov, The Sustainable Fashion Quest: Innovations in Business and Policy‎^[2], CRC Press, →ISBN:

     Furthermore, a more nefarious form of fast fashion has emerged from a new breed of online-only ultra-fast fashion retailers who make heavy use of sophisticated digital marketing tactics to promote an ever-changing array of trendy items at pocket-money prices.