fast fashion

English

Alternative forms

• fast-fashion

Noun

fast fashion (uncountable)

1. (retail) An approach to clothing retail by which designs are quickly adopted from the catwalk so as to capture current fashion trends.
   • 2019 September 29, Sapna Maheshwari, “Forever 21, Which Helped Popularize Fast Fashion, to File for Bankruptcy”, in New York Times‎^[1]:

     Forever 21, the California retailer that helped popularize fast fashion in the United States with its bustling stores and $5 tops, said on Sunday night that it would file for bankruptcy, a sign of the eroding power of shopping malls and the shifting tastes of young consumers.

   • 2020 April 7, Nicola Davis, “Fast fashion speeding toward environmental disaster, report warns”, in The Guardian‎^[2]:

     Among the developments deemed to be exacerbating the problems, is fast fashion – cheap clothes bought and cast aside in rapid succession as trends change – such as the £1 bikini sold by Missguided last year.

Derived terms

• ultra-fast fashion

See also

• slow fashion

Further reading

• fast fashion on Wikipedia.Wikipedia