Wiktionary

brandscape

English

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Etymology

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Blend of brand +‎ landscape. Anthropologist John Sherry is credited with coining term in 1986.[1][2]

Noun

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brandscape (plural brandscapes)

  1. The range of brands available in the market or a specific market segment, especially considered collectively as a cultural phenomenon.
    • 2000, Naomi Klein, No Logo, Vintage Canada, →ISBN, page 365:
      By now it should come as no surprise that the targets of these influential campaigns are three of the most familiar and best-tended logos on the brandscape: the Swoosh, the Shell and the Arches.
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References

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  1. ^ Lynn B. Upshaw, Building Brand Identity: A Strategy for Success in a Hostile Marketplace, John Wiley & Sons (1995), →ISBN, pages 48-49
  2. ^ brandscape on WordSpy.com
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