Blend of brown (“best colour to cover up dirt”) + whitewash.
brownwash (third-person singular simple present brownwashs, present participle brownwashing, simple past and past participle brownwashed)
- (rare) To rebrand, cover up or divert attention from amoral, illicit or criminal activities by establishing partnerships or connections with legitimate, value-based organizations e.g. NGOs.
Company Y are brownwashing when they say they are partners with child rights NGO Y, yet employ child labor in their factories in Country Z.
- (The addition of quotations indicative of this usage is being sought):