rebrand
English edit
Etymology edit
Pronunciation edit
- (verb) IPA(key): /ɹiːˈbɹænd/
Audio (Southern England) (file) - (noun) IPA(key): /ˈɹiːbɹænd/
Audio (Southern England) (file) - Rhymes: -ænd
Verb edit
rebrand (third-person singular simple present rebrands, present participle rebranding, simple past and past participle rebranded)
- (originally marketing) To change the brand name, logo, or image of a product or company.
- Acme Co. is trying to rebrand their line of toasters under the Bewidget name.
- 2022 November 2, Paul Bigland, “New trains, old trains, and splendid scenery”, in RAIL, number 969, page 59:
- Gaining a new headcode, it is then rebranded as the 2103 Carmarthen-Fishguard Harbour - a place I'd never visited by rail.
Noun edit
rebrand (plural rebrands)
- A change to the brand name, logo, or image of a product or company.
- Synonym: rebranding
- Management decided it was time for a complete rebrand.
- 2015 May 22, Jason Hartley, “Lib Dems don't need a rebrand - they need to reconnect to their existing brand”, in The Guardian[3]:
- Typically, a rebrand is either a fundamental change of the core ideology of everything you are, or at a more pithy level, a change in how you visually manifest that core idea.
- 2015 July 6, Lottie O'Conor, “Presenteeism over productivity: why flexible working needs a rebrand”, in The Guardian[4]:
- There are a number of issues here. First up, non-traditional working practices need a major rebrand. We need to move away from the assumption that “working flexibly” means “working less”.