- Any of the about 250 species of flowering plant of the genus Nepeta, family Lamiaceae, certain of which are said to have medicinal qualities.
- (figuratively) Something that causes excitement or interest.
2016 October 24, Owen Gibson, “Is the unthinkable happening – are people finally switching the football off?”, in The Guardian, London:
- Since Rupert Murdoch famously bet the farm on Premier League football to rescue Sky TV in 1991, it has been the catnip that has underpinned subscriber loyalty and, even in a far more complicated media landscape, is seen as so vital as to be worth almost any price.
plants of the genus Nepeta, family Lamiaceae
specific species which causes intoxication among cats