misbrand
English edit
Etymology edit
Pronunciation edit
- Rhymes: -ænd
Verb edit
misbrand (third-person singular simple present misbrands, present participle misbranding, simple past and past participle misbranded)
- (business, marketing) To make a mistake in branding a product or service, as by poor association of the name in a significant group of potential customers.
- (law) In the law of food and drugs, to convey false or misleading information about a product.