quem lacra não lucra

Portuguese

Etymology

Literally, “those who seal don't profit”, referring to the word lacrar (literally “to seal”) in the derogatory sense of acting in a politically correct manner. See also the noun lacração.

Pronunciation

 

• (Brazil) IPA^(key): /ˈkẽj̃ ˈla.kɾɐ ˈnɐ̃w̃ ˈlu.kɾɐ/ [ˈkẽɪ̯̃ ˈla.kɾɐ ˈnɐ̃ʊ̯̃ ˈlu.kɾɐ]

• (Brazil) IPA^(key): /ˈkẽj̃ ˈla.kɾɐ ˈnɐ̃w̃ ˈlu.kɾɐ/ [ˈkẽɪ̯̃ ˈla.kɾɐ ˈnɐ̃ʊ̯̃ ˈlu.kɾɐ]
  • (Southern Brazil) IPA^(key): /ˈkẽj̃ ˈla.kɾa ˈnɐ̃w̃ ˈlu.kɾa/ [ˈkẽɪ̯̃ ˈla.kɾa ˈnɐ̃ʊ̯̃ ˈlu.kɾa]

• (Portugal) IPA^(key): /ˈkɐ̃j̃ ˈla.kɾɐ ˈnɐ̃w̃ ˈlu.kɾɐ/

Proverb

quem lacra não lucra

1. (Brazil, derogatory) get woke, go broke
   • 2021 July 12, Renato Pezzotti, “Quem lacra não lucra? Empresas que apoiam causas perdem dinheiro por isso?”, in UOL‎^[1] (Usenet):