top of mind awareness

See also: top-of-mind awareness

English

Noun

top of mind awareness (uncountable)

1. (advertising) The awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.

   Companies that are well known advertise heavily and have attention-getting ads that tend to receive the highest top of mind awareness scores in ad tracking studies.

See also

• aided awareness
• unaided awareness

References

The Advertising Research Handbook, Charles E. Young, Ideas in Flight, Seattle, WA, April 2005