undersell

English

Etymology

From under- +‎ sell.

Pronunciation

• Audio (US):

  (file)

• Rhymes: -ɛl

Verb

undersell (third-person singular simple present undersells, present participle underselling, simple past and past participle undersold)

1. To sell goods for a lower price than a competitor.

   Synonym: undercut

   Our price-match guarantee: we will not be undersold!

2. To sell something for less than its value.
3. To put forward an idea, or to market a new product (or oneself), with insufficient enthusiasm or excessive understatement.

   Antonym: oversell

   Near-synonym: sell short

   don't undersell it

   don't undersell yourself

   • 2020, Sophy Roberts, The Lost Pianos of Siberia, page 12:

     But by inferring sleep, the etymology also undersells Siberia's scope, both real and imagined.

Translations

to sell for a lower]] price than a competitor

• Finnish: myydä halvemmalla

to sell something for less than its value

• Finnish: myydä alihintaan

to put forward an idea, or to market a new product with insufficient enthusiasm

• Finnish: alimyydä