Chinese

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to assign; to appoint; office
to assign; to appoint; office; responsibility
 
trad. (任地獄) 地獄
simp. (任地狱) 地狱

Etymology

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From 任天堂 (Rèntiāntáng, “Nintendo”), replacing 天堂 (tiāntáng, “heaven”) with 地獄地狱 (dìyù, “hell”) to show hatred.

Pronunciation

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Proper noun

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任地獄

  1. (Internet slang, derogatory) Nintendo; Nintenblows
    索尼大法好,任地獄 [MSC, trad.]
    索尼大法好,任地狱 [MSC, simp.]
    Suǒní dàfǎ hǎo, tiān miè Rèndìyù [Pinyin]
    Praise Sony, and may Heaven destroy Nintendo.