Japanese edit

Kanji in this term
えん
Grade: S
じょう
Grade: 1
しょう
Grade: 3
ほう
Grade: 4
on’yomi

Etymology edit

炎上 (enjō, roast) +‎ 商法 (shōhō, marketing)

Pronunciation edit

  • IPA(key): [ẽ̞ɲ̟d͡ʑo̞ː ɕo̞ːho̞ː]

Noun edit

(えん)(じょう)(しょう)(ほう) (enjō shōhō

  1. (Internet slang) Synonym of 炎上マーケティング