fall off a cliff

English

Verb

fall off a cliff (third-person singular simple present falls off a cliff, present participle falling off a cliff, simple past and past participle fell off a cliff)

1. (intransitive) To suddenly decrease in quantity; to become less popular or successful.
   • 2016 July 15, HarpingOn [username], “Re: This Pokeymans Gone thing”, in uk.games.video.misc‎^[1] (Usenet):

     It's popular now, sure, but its popularity will fall off a cliff at some point.

   • 2024 July 11, Theodore Schleifer, Jacob Bernstein, Reid J. Epstein, “How Biden Lost George Clooney and Hollywood”, in The New York Times‎^[2], →ISSN:

     Still, top Biden campaign officials are already bracing themselves for a July fund-raising report — which will not become public until mid-August — that is expected to show the campaign’s finances falling off a cliff.

See also

• fall off the cliff

Further reading

• “fall off a cliff”, in Cambridge English Dictionary, Cambridge, Cambridgeshire: Cambridge University Press, 1999–present.