Chinese

edit
metal; gold; money
letter; symbol; character
letter; symbol; character; word
 
signboard; shop sign; reputation of a business, company or product
trad. (金字招牌) 招牌
simp. #(金字招牌) 招牌
Literally:gilded signboard (for shops)”.

Pronunciation

edit

Noun

edit

金字招牌

  1. (figurative) pompous title; vainglorious name