allurement

English edit

From allure +‎ -ment.

allurement (countable and uncountable, plural allurements)

Attractiveness; appeal, charisma. [from 16th c.]
- 1922, Ben Travers, chapter 1, in A Cuckoo in the Nest‎^[1]:
  He read the letter aloud. Sophia listened with the studied air of one for whom, even in these days, a title possessed some surreptitious allurement.
An enticement, inducement or bait. [from 16th c.]
- 1723, Charles Walker, Memoirs of Sally Salisbury:
  That though their Thoughts are ever turn'd upon appearing Aimiable, yet every Feature of their Faces and every Part of their Dress is fill'd with Snares and Allurements.
- 2008, Philip Roth, Indignation:
  The sheer unimaginableness of coming into her mouth — of coming into anything other than the air or a tissue or a dirty sock — was an allurement too stupendous for a novice to forswear.

enticement or inducement