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Middle English adverten, from Old French advertir (to notice), from Latin advertere (to turn toward). See also adverse.


advert (plural adverts)

  1. (Britain, informal) An advertisement, an ad.
    • 2011 March 1, Phil McNulty, “Chelsea 2 - 1 Man Utd”, in BBC[1]:
      This was a wonderful advert for the Premier League, with both Chelsea and United intent on all-out attack - but Ferguson will be concerned at how his side lost their way after imperiously controlling much of the first period.
    • 2013 May 25, “No hiding place”, in The Economist[2], volume 407, number 8837, page 74:
      In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.



advert (third-person singular simple present adverts, present participle adverting, simple past and past participle adverted)

  1. To turn attention.
  2. To call attention, refer; construed with to.
    • 1842, Edgar Allan Poe, ‘The Mystery of Marie Rogêt’:
      ‘I have before suggested that a genuine blackguard is never without a pocket-handkerchief. But it is not to this fact that I now especially advert.’
    • 1860, Wilkie Collins, The Woman In White:
      As soon as Miss Fairlie had left the room he spared us all embarrassment on the subject of the anonymous letter, by adverting to it of his own accord.
    • 2007 September 9, the Vatican (trans.), Pope Benedict XVI (speaker), speaking in German at St. Stephen's Cathedral, Austria:
      At a time when creation seems to be endangered in so many ways through human activity, we should consciously advert to this dimension of Sunday, too.


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